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Insights

Notes from the close.

Short, specific pieces on the numbers owner-operators in the trades and online brands actually run on.

Latest

A shrink-wrapped pallet of cartons on a pallet jack in a warehouse

E-commerce4 min read

Landed cost: the ten margin points you cannot see

Inbound freight, duties and 3PL receiving belong in the cost of every unit. Leave them out and the gross margin on your P&L is a number you would not want to price from.

Trades and field service

3 pieces

A dark band of storm cloud over flat, low country

Trades and field service4 min read

Hurricane season and the slow-season payroll reserve

Storms bring work to Florida roofers, HVAC and restoration trades, but not every year and not on schedule. A reserve sized from fixed monthly cost, and credit arranged before the season, carry the business either way.

E-commerce

1 piece

The close, cash and pricing

3 pieces

An hourglass on a table, sand running from the upper bulb

Pricing4 min read

Why we cap the hours and tell you at 80%

A flat fee with no limit goes wrong for both sides. Here is how the included-hours cap works, what the written notice says, and what one month over the cap actually costs.

Free · 30 minutes

Thirty minutes, no pitch.

You get a one-page note on what we heard and what we would propose.