Fractional marketing management
A marketing plan with a budget, a calendar and a number to hit.
We write the plan, run the calendar, manage freelancers and agencies, and report what each channel cost against what it brought in, from the ledger rather than the ad platform.
- Packages from
- $1,500 a month
- Instead of
- A marketing manager or fractional CMO
- Over the cap
- $195/hr, after written notice
Packages
Three sizes, each with a cap.
Launch pricing. Every engagement is confirmed in a written scope after the consult; ad spend and software licences are billed at cost, never marked up.
Package 1
Marketing plan
$1,500 / month
up to 8 hours
No marketing person; spend is ad hoc.
- A 90-day marketing plan and budget
- Monthly content calendar
- Two email campaigns a month
- Monthly channel report: spend against revenue
Most chosen
Marketing manager
$3,000 / month
up to 16 hours
Some spend, a freelancer or two, nobody steering.
- Everything in Marketing plan
- Freelancers and agencies briefed and managed
- Google Business Profile and reviews program
- Landing pages and offers tested
- Ad accounts overseen (spend billed at cost)
Package 3
Fractional CMO
$4,750 / month
up to 26 hours
Marketing is a real budget line and the owner wants it accountable.
- Everything in Marketing manager
- Positioning and pricing work with the owner
- Customer acquisition cost and payback by channel
- Quarterly plan reviewed with the leadership team
First 90 days
What you should see by day 90.
- 01One written plan with a budget and owners
- 02Spend by channel reported next to the revenue it produced
- 03A content and email calendar that ships on schedule
Tools we work in
HubSpot Marketing Hub · Google Analytics · Google Ads · Meta Ads · Mailchimp · Klaviyo
One-time projects
Fixed-fee builds.
- HubSpot setup, Starter$1,750 · 2 weeks
- Pipeline stages, properties, forms, email templates, contact import and a one-hour training.
Free · 30 minutes
Thirty minutes, no pitch.
You get a one-page note on what we heard and what we would propose.